It's like pampering yourself in the shower. It's a nice thing to do for your body and your senses to maybe help de-stress a bit :) They also have more masculine scents besides just the flowers and fruit that are more feminine. Hell, smelling nice because of that is probably better (and easier on others' noses) than what most men do and bathe in their cologne. They do have manly scents out there, too. :) No worries about that if you ever do want to try it. And the whole loofah/sponge thing and stuff helps slough-en off dead skin cells (exfoliate) so that your skin is healthier and all that jaz. If any of that helped, cool. LOL! :)